We all know and love the Kate Spade brand for its stylish handbags and purses, but we are thrilled to announce that there is now another reason to love this iconic New York brand: the launch of the very first Kate Spade fragrance in South Africa!
Inspired by the house’s signature codes and lifestyle and aptly named Kate Spade New York, the fragrance is exactly what you’d expect from the brand: playful, bright and joyful. A fruity-floral, the scent pays tribute to everyone’s favourite fruit – the strawberry.
Perfumer Marie Salamagne (Firmenich) says, “My objective was to capture the unique scent of this lush and extremely elegant red fruit to feature joyful femininity, sublimated by gorgeous rose essence, the queen of flowers”.
The fragrance boasts top notes of citrusy bergamot combined with sweet wild strawberry, and has an intense floral heart of rose essence and freesia. Base notes ambroxan and cashmeran add a woody touch.
The campaign for this scent is so beautiful and inspiring, as it captures a moment of spontaneous celebration. Shot against the iconic New York City skyline, the campaign images have us day-dreaming of a New York holiday! The gorgeous actress and dancer Maddie Ziegler is the face for this fragrance (you may recognise her for her performances in Sia’s “Chandelier” and “Elastic Heart” music videos). A brilliant dancer, Maddie is the perfect fit for this scent: her cheerful personality, optimism and confidence beautifully embodies the Kate Spade brand.
Now let’s talk packaging… because even though it’s all about the scent, it doesn’t hurt that the bottle is exceptionally striking! A welcome addition to any dressing table, Kate Spade New York is housed in a classic curvy bottle. The enamel ring at the base of the cap reveals the brand’s signature pink tone and spade, a classic design detail that continues to be reimagined in new and unexpected ways each season. The box is decorated in the eye-catching spade flower pattern.
Why do we love this fragrance so much?
“For me, this scent works on every level: before I even smelled it I was captivated by the beautiful packaging and bottle design. When it is first spritzed, it’s like a burst of fruity happiness. It’s bright and sparkling and joyful. As the scent settles down, the floral notes emerge, adding a beautiful femininity to the scent. And on my skin, after about an hour, I can smell deliciously warm woody notes. I love that the fragrance is uplifting and joyful – it’s exactly what we need after the year that was 2020. Everything about it screams ‘Kate Spade’! It’s not leaving my dressing table.”
– Anien, BSA Editor
Kate Spade New York Eau de Parfum is available in 40ml (R899.00), 60ml (R1099.00) and 100ml (R1399.00) from Edgars, Foschini and Truworths stores.