Hypoallergenic and suitable for contact lens wearers, this volumising mascara builds your lashes to up to twice their volume. Each shade of mascara is designed to compliment a specific eye colour, and can be worn with Almay’s range of co-ordinating eyeshadows and eyeliners.
What we say:
I wear mascara every single day of my life, but never steer away from trusty shades of black. Willing to try something new, I opted for shade #031 Plum (suited to brown eyes). On the brush the mascara is noticeably plum in colour, but once applied to my naturally black lashes, it looked more like a deep purple. The colour is extremely subtle but I noticed that my eyes had an overall softer look to them (black is sometimes quite harsh next to my pale skin).
What I loved most, however, is how full it made my lashes look. The volume-building formulation definitely lives up to its promises. I can’t wait to try more shades from this range!
– Anien






19 comments
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Boineelo Joka
my mascara is running out :) will definitely try this one out!
Danielle Pannack
I would love to try this! I have just switched to Almay and I love the brand! Also nice to know that contact lens wearers can wear this without irritation
fatima dadoo
Will try this one soon……
jade govender
I have got to get my hands on one of these need somthing to make my eyes pop and need a mascara that will give my eyelashes a fuller look, i have soo many mascara’s because of what the label say’s but it never doe that. So im goin to try this one. thanks for the review.
Prettifulblog Blog
Im not really a fan of volumising mascaras, i feel it sometimes looks clumpy. I prefer lenghthening mascaras.
Farhanah Kathoria
Will definitely make my eyes pop with colour!
Sibahle Majola
I like the fact that it is hypoallergenic and suitable for contact lens wearers.
mayleen locke
Mmm I am So going to get this because my mascara just finished up and I need ASAP..
Danielle Labuscagne
Purple plays up my blue eyes nicely, and Almay is hypo-allergenic, so no irritation to my sensitive skin or eyes. Happiness (:
Nancy Pretorius
Sounds very nice,like to try like Anien the Plum colour sounds beautiful.
I love Purple,and it will give a change to the black mascara i wear every day.Loved your Review
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