Japan is known for producing some of the highest-quality items in the world, and it is, rightly, a global market leader in some of the biggest industries, including automotive, electronics and robotics. But did you know that Japan is also the birthplace of some of the world’s most celebrated skincare?
In 1872, Shiseido first opened its doors in Ginza, Tokyo. A family business, it was Japan’s first Western-style pharmacy and later became a global beauty giant operating in approximately 120 countries.
Over the past 150 years, the brand has grown from a single store to a global beauty giant, known for a string of “firsts” that have set new standards across the beauty industry. Still based in Japan, Shiseido seamlessly blends history and tradition with science and innovation to deliver luxurious, results-driven beauty products.
Fun fact: Did you know that Shiseido holds the world record for the most awards from prestigious international societies and organisations? The unique way in which the brand fuses Eastern wisdom and Western science has made it a favourite among industry experts and consumers alike.
We recently attended the launch of Shiseido’s Ultimune Power Infusing Oil, the newest member of the Ultimune family. This multi-purpose product is easy to incorporate into your existing Shiseido regimen, and can be used all over the face, body and even hair. But what makes Ultimune so exceptional?
Shiseido Ultimune is an award-winning skincare range that harnesses exclusive technology and innovative ingredients like reishi mushroom, iris root and fermented camellia to defend the skin against environmental aggressors and the formation of the signs of ageing.
The hero product in the range is the Ultimune Power Infusing Serum, which was inspired by over 30 years of skin immunity research. This serum is backed by clinical trials demonstrating its effectiveness in slowing the ageing process. Not only does it help correct fine lines and wrinkles, but it also promotes firmness and elasticity, brightens skin, reduces roughness and redness and promotes an even skin tone.
Now, this powerful serum is joined by the new Ultimune Power Infusing Oil, an ultra-hydrating oil suitable for the face, body, and hair. Designed to boost hydration and promote smoother, firmer and more radiant-looking skin, this oil has a unique water-based formula that is easily absorbed without any stickiness. Its potent formula comprises hyaluronic acid, fermented camellia and fortified camellia seed extract.
This innovative oil delivers serum-level skincare with a gorgeous sensorial experience. Its functional fragrance blends lotus, rose and Matsurika flower to promote relaxation and well-being. This is such a versatile product, and in addition to utilising its anti-ageing benefits on your face, it is also a great option for the décolletage, neck wrinkles, crepey skin on the arms, and even for treating dry hair and scalp.
From the editor’s desk:
“Since the start of my career in beauty, Shiseido has always been on my radar. The brand has such a long history and rich heritage, and every time a new product is introduced, I’m blown away by the innovation behind it.
I was really excited to attend the launch of the Ultimune Power Infusing Oil. It really is such an innovative and versatile product, and it was wonderful to learn more about how the brand fuses cutting-edge science with potent botanical ingredients. Like all Shiseido products, this oil has beautiful sensorial properties, and when massaged into the skin (following Shiseido guidelines), it also offers wellness benefits.
I love that it can be used all over the body, including the hair, and I absolutely adore how soft, smooth and plump it makes my skin feel. This product is such a game-changer, and it’s done wonders on my dry, thirsty winter skin.” Anien – Editor
In addition to the Ultimune Power Infusing Serum and Oil, we’ve also had the pleasure of experiencing some other products in the Shiseido collection, namely:
Shiseido Vital Perfection Intensive WrinkleSpot Treatment A+
This targeted treatment is clinically proven to improve deep wrinkles and dark spots visibly. It’s powered by retinol to dramatically improve lines, crow’s feet, marionette lines, nasolabial folds and uneven skin tone.
Shiseido Vital Perfection Uplifting and Firming Advanced Cream
This best-selling moisturiser is known for delivering multiple anti-ageing benefits. It is clinically proven to help improve sagging, firmness, dark spots, uneven skin tone and deep wrinkles. It helps maintain the skin’s natural collagen production, leading to a stronger moisture barrier.
Shiseido Vital Perfection Uplifting & Firming Eye Cream
Deeply hydrating, this eye cream visibly reduces eye-area sagging and wrinkles thanks to potent retinol technology designed for the delicate eye area. It addresses visible signs of fatigue, including sagging and puffiness, and helps to minimise under-eye bags, crow’s feet and dark circles.
Shiseido Expert Sun Protector Clear Stick SPF50+
This on-the-go transparent sun protection stick has a water-resistant formula that glides on seamlessly for reliable protection. Thanks to advanced technology, SynchroShield™, its protective veil is strengthened by heat, water and sweat – how unique?! Filled with 65% skincare ingredients, it has nourishing properties that leave skin feeling smoother and keep it hydrated for up to eight hours.
If you’re looking for a proven skincare brand that blends the best of Western science and Eastern wisdom, Shiseido is it. Shop from leading retailers, including ARC, Edgars and Woolworths.
