Sorbet’s new makeup line is a big win for diversity

 

Sorbet's new makeup line a win for diversity

Earlier this year international salon pioneers, Sorbet, released their first full-service makeup line to add to their existing nail colour and BB cream offering. The What a Cheek Blush Cheek Stamp and Prep & Poreless All-In-One Super Face Primer are office favourites, but its their Cover & Go Concealer and Foundation range that made us sit up.

It’s not just because this two-in-one saves us valuable time in our morning routine (five more minutes in bed, yes please!), but also because it comes in a WHOPPER twenty-four shades. In this they join a stream of super-cool beauty brands addressing the cosmetics’ industry’s long-standing failure to provide products for women of colour. Whoop, whoop!

These glorious twenty-four shades have come as a result of The Skin Tone Project from Sorbet parenting company, Clicks. The nation-wide study had Sorbet speak to nearly 3000 women in order to create a foundation range truly reflective of South Africa’s diverse population. It’s makeup that got real. Nice one, team!

Sorbet then went one step further with the release of  Foundation Match-Me services to ‘help you find your perfect match in store’ as well as in all Sorbet salons and participating Clicks stores. More fun, less confusion. We’re there for it.

Find out more by following Clicks and Sorbet on Instagram, and follow the convo using the hashtags: #SorbetMakeup #SorbetMatchMe 

You can also get more info by visiting visit clicks.co.za or sorbet.co.za

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on whatsapp
WhatsApp

Leave a Reply

Your email address will not be published. Required fields are marked *

RELATED POSTS
Celebrate togetherness with The Body Shop this festive season

Celebrate togetherness with The Body Shop this festive season

The Body Shop has something for everyone this festive season.
Win a Cosmetix beauty hamper valued at R3000

Win a Cosmetix beauty hamper valued at R3000

How does R3000 worth of Caribbeantan, essence and CATRICE products sound?
Win a Lamelle skincare hamper

Win a Lamelle skincare hamper

A Lamelle skincare hamper valued at over R1700 could be yours.

Subscribe to our newsletter