Sorbet’s new makeup line is a big win for diversity

 

Sorbet's new makeup line a win for diversity

Earlier this year international salon pioneers, Sorbet, released their first full-service makeup line to add to their existing nail colour and BB cream offering. The What a Cheek Blush Cheek Stamp and Prep & Poreless All-In-One Super Face Primer are office favourites, but its their Cover & Go Concealer and Foundation range that made us sit up.

It’s not just because this two-in-one saves us valuable time in our morning routine (five more minutes in bed, yes please!), but also because it comes in a WHOPPER twenty-four shades. In this they join a stream of super-cool beauty brands addressing the cosmetics’ industry’s long-standing failure to provide products for women of colour. Whoop, whoop!

These glorious twenty-four shades have come as a result of The Skin Tone Project from Sorbet parenting company, Clicks. The nation-wide study had Sorbet speak to nearly 3000 women in order to create a foundation range truly reflective of South Africa’s diverse population. It’s makeup that got real. Nice one, team!

Sorbet then went one step further with the release of  Foundation Match-Me services to ‘help you find your perfect match in store’ as well as in all Sorbet salons and participating Clicks stores. More fun, less confusion. We’re there for it.

Find out more by following Clicks and Sorbet on Instagram, and follow the convo using the hashtags: #SorbetMakeup #SorbetMatchMe 

You can also get more info by visiting visit clicks.co.za or sorbet.co.za

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