The new era of anti-ageing: Discover Avène’s Hyaluron Activ B3 innovation

At the heart of our skin are our skin cells, which act as a force of youth. But year after year, as our skin ages, its functions slow down, resulting in visible signs of ageing.

Eau Thermale Avène dermatological laboratories believe that the key to effective anti-ageing action lies in treating the causes of ageing, not just its signs.

Avène’s Hyaluron Activ B3 range was meticulously formulated with an exclusive combination of active ingredients that act on the signs of ageing.

Formulated without controversial ingredients and composed of at least 90% naturally derived ingredients, Hyaluron Activ B3 also contains Avène’s renowned Thermal Spring Water, known for its softening and soothing properties.  

At the heart of the Hyaluron Active B3 range is a unique combination of two longevity-boosting active ingredients, carefully chosen for their efficacy and skin tolerance:

Low-weight hyaluronic acid

Hyaluronic acid is a microbiome-friendly ingredient found naturally in the skin. As we age, our skin produces less of this essential substance, leading to dehydration and acceleration of the ageing process.

Hyaluronic acid has unrivalled hydrating abilities: it can hold up 1000 times its own weight in water. Hyaluron Active B3 products contain a low molecular weight hyaluronic acid that is 100% naturally-derived and extracted from wheat by an organic fermentation process.

The smaller size of the hyaluronic acid molecules allows them to penetrate deeper into the skin, while also working in the surface layer. This synergy addresses the signs of ageing both on the surface of the skin and deep down, recharging it to visibly firm, hydrate and plump the skin.

Niacinamide

Also known as vitamin B3, niacinamide is a water-soluble vitamin that is well-tolerated, and is considered a skincare powerhouse thanks to its wide range of abilities. From reducing inflammation and strengthening the skin to improving elasticity and controlling oil production, niacinamide is something of an overachiever.

Avène included niacinamide in the Hyaluron Activ B3 range because of its ability to act on the causes of ageing. It helps strengthen the skin’s lipid barrier, lock in moisture, and increase ceramide synthesis. It also helps to reduce the appearance of age spots and wrinkles, and improves the skin’s elasticity.

The Avène Hyaluron Activ B3 range consists of four hard-working products:

Avène Hyaluron Activ B3 Day Cream

Rich in hyaluronic acid and niacinamide, this moisturiser is designed to invigorate lacklustre and fatigued skin while reducing the appearance of fine lines and wrinkles. Velvety-smooth and comfortable, it instantly gives the skin radiance.

Avène Hyaluron Activ B3 Night Cream

This multi-intensive night cream is formulated with retinal (10 times more active than retinol), niacinamide and hyaluronic acid to address the visible signs of ageing. It helps firm and restore skin, thereby reducing the appearance of wrinkles. Expect a silky smooth consistency that leaves skin feeling soft and soothed.  

Avène Hyaluron Activ B3 Serum

This concentrated plumping serum is designed to diminish the appearance of fine lines and wrinkles while enhancing skin plumpness. Infused with 6% niacinamide and 1.5% hyaluronic acid, it improves the skin’s overall appearance, leaving it nourished, at ease, and velvety smooth.

Avène Hyaluron Activ B3 Eye Cream

Crafted for targeted care, this triple correction eye cream contains hyaluronic acid and niacinamide to visibly smooth, decongest, and soothe the eye contour, effectively reducing puffiness and dark circles. Fragrance-free, it won’t irritate the delicate eye contour area, and is also suitable for sensitive skin.

Shop Avène Hyaluron Activ B3 at Le Beauty Club.

This post was sponsored by Eau Thermale Avène.