Earlier this month, we attended the exclusive opening of the newly relocated BOSS store at the V&A Waterfront in Cape Town.
On the 12th of July 2026, the store reopened in its new home, an enhanced first-floor location spanning 218 m². The new store was designed to offer customers a more expansive, contemporary environment that showcases the full BOSS lifestyle offering.
This premium setting is the perfect environment in which to discover the brand’s latest collections. The store is home to the full BOSS Menswear and Womenswear collections, from tailoring, casualwear, footwear, accessories, fragrance and more.
Designed in line with the international BOSS retail identity, the new store embraces a clean, architectural aesthetic that combines modern sophistication with effortless functionality. The redesigned space is brighter, has a spacious layout, and boasts refined material finishes and thoughtful merchandising. Think plenty of natural light, warm timber, sleek black steel fixtures and polished metallic accents contrasted with soft neutral finishes.
While the men’s and women’s sections are distinct environments within the store, the layout of the store allows for each collection to tell its own story while maintaining a seamless flow and marriage between the two sections.
The store is operated by the Surtee Group, one of the most well-recognised high-end fashion retailers in SA.
Whether visiting for impeccably tailored suiting, elevated wardrobe essentials or the latest seasonal collections, customers can now experience the world of BOSS in a space designed to embody confidence, quality and contemporary style.
“I was lucky enough to be invited to the official media opening of the new BOSS store in the V&A Waterfront, and it’s fair to say I was thoroughly impressed.
At first glance, it’s easy to see why BOSS has acquired its loyal customer base. The new store is large, with a spacious layout that lets you browse the various collections without feeling cramped. The fixtures and finishes are luxurious, offering an elevated shopping experience. Even from a distance, the beauty of the interior stands out.
The staff are friendly, approachable and attentive. You’re made to feel welcome when you walk in.
But perhaps most importantly, the collections speak for themselves. Whether you’re shopping menswear, womenswear, leather items, footwear, accessories or fragrance, the quality of every item in the store is exactly what you’d expect from a high-end brand like BOSS.
The fabrics are soft and luxurious, the cuts are flattering, the designs are contemporary yet still retain a classic feel, and the accessories are designed with durability and longevity in mind.
I browsed for ages, and every time I walked past a familiar rail I saw a beautiful garment I hadn’t spotted before.
We were treated to the ultimate spoil: Each guest was gifted a BOSS fragrance with their name engraved on the bottle; the perfect keepsake from an unforgettable evening.
Fragrance enthusiasts will be happy to learn that the store is home to the full collection of BOSS men’s and women’s fragrances. I went home with a bottle of BOSS The Scent Elixir For Her, an ambery-woody-floral fragrance with mysterious charm.
If you’re already a BOSS enthusiast, I urge you to visit the new store and see its beauty for yourself. If you’re not too familiar with the brand, this is the perfect time to be introduced.” Anien – Editor
The new BOSS store is located on Level 2 (Shop 7230A) of the V&A Waterfront in Cape Town.
