What to expect from Cosmoprof Worldwide Bologna 2024

What to expect from Cosmoprof Worldwide Bologna 2024 1

Cosmoprof Worldwide Bologna is gearing up to celebrate its 55th edition in March with significant updates. The world’s leading event for companies and professionals in the cosmetics industry will run from Thursday, March 21 to Sunday, March 24, with all the pavilions opening simultaneously on Thursday, March 21. Cosmopack, focused on the supply chain, and Cosmo Perfumery & Cosmetics, the salon hosting companies and retail operators in the Perfumery and Cosmetics sector, will be operational for three days until Saturday, March 23. The professional channel of Cosmo Hair, Nail & Beauty Salon will open on Thursday, March 21, optimizing networking activities and trade exchanges with professionals from other sectors, and will conclude on Sunday, March 24, with four days filled with events for hairstylists, aestheticians, and nail technicians. A sold-out of exhibition spaces with companies from 58 countries already confirmed is expected for 2024.

Cosmoprof Worldwide Bologna is a highly functional platform with a widespread influence on industry professionals, thanks to investments in digital promotion that have led to 2 million website visits and over 4 million impressions on social channels. Additionally, the presence of more than 1,300 journalists and influencers from around the world contributes to the event’s global development. Support from the Italian Ministry of Foreign Affairs and International Cooperation and the Italian Trade Agency (ICE) further facilitates the event’s global growth. For the March 2024 edition, these entities will participate in media promotion activities, organize roadshows to promote the event among interested international professionals, and involve their overseas offices to invite a delegation of prominent buyers from over 45 countries, with a focus on emerging markets.

Once again, 55 years after its first edition, Cosmoprof Worldwide Bologna reaffirms its essential status for over 250,000 professionals from nearly 160 countries who gather in Bologna each year to shape the development strategies for their businesses. The event provides a unique opportunity on the international stage to discover innovations from around the world for all sectors of the industry, from the supply chain to the finished product, and offers excellent services to optimize time spent at the fair, thanks to highly effective matchmaking tools and the dedicated support of extremely specialized teams. It is also an unmissable stage for a comprehensive view of the industry’s evolution, thanks to collaborations with some of the world’s most prestigious and recognized agencies, associations, and media.

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Initiatives and Events at Cosmoprof Worldwide Bologna 2024

The 2024 edition of Cosmoprof promises to be rich in content and insights, specifically designed to meet the needs of all industry professionals, enabling them to fully embrace the richness of the exhibition offer and immerse themselves in innovations from around the world.

Key pillars for Cosmoprof in the upcoming March edition will include established network initiatives: CosmoTalks, CosmoTrend, and Cosmoprof & Cosmopack Awards.

CosmoTalks is an opportunity for sharing insights “from the industry for the industry.” From Thursday, March 21 to Saturday, March 23, CosmoTalks will provide stakeholders with three days filled with in-depth discussions, inspiration, and future strategies to address the most current issues in the cosmetics industry. Nearly 70 speakers, representing market analysis and trend agencies, brands, and media from around the world, will discuss the state of the industry and its future evolution.

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COSMOTRENDS, the report designed by BEAUTYSTREAMS, presents the latest trends based on the new offerings from exhibitors. The report provides a crucial perspective on the industry’s direction, including revolutionary packaging, futuristic formulas, and solutions that will guide the market.

A must-attend event for those interested in the most astonishing launches is the Cosmopack & Cosmoprof Awards, the “Oscars of Beauty” that celebrate the excellence of the global cosmetics industry. A well-established project at all Cosmoprof events worldwide, the Awards represent a prestigious and highly sought-after recognition throughout the industry. This is thanks to the contribution of an independent panel of international experts tasked with selecting the most sustainable formulations, the most user-friendly design solutions, and the most innovative digital technologies. The winners will be announced during the Grand Soirée of Cosmoprof Worldwide Bologna 2024, scheduled for Friday, March 22.

Special Areas to visit

For better promotion of emerging segments of the industry and new production realities, the pavilions of Cosmoprof Worldwide Bologna feature special areas dedicated to specific target audiences of operators.

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Within Cosmopack, the Ingredients Zone will host, for the second time, suppliers of raw materials, ingredients, essential oils, and fragrances for bulk cosmetics, allowing them to connect with key customers for their business: on one side, contract manufacturers exhibiting at Cosmopack, and on the other, finished product brands, who could be either visitors or exhibitors in the adjacent pavilions of Cosmoprof.

Inside Pavilion 20, Cosmopack will host the Cosmopack Stage, a stage reserved for exhibitors to present new products and services to a highly qualified audience of operators. Within the area, there will also be new promotional initiatives to introduce the world of Cosmopack to industry professionals from around the globe.

Within Cosmo Perfumery & Cosmetics, Cosmoprime in Pavilion 14 brings together premium and masstige brands with selective distribution for the retail and luxury segments of perfumery, cosmetics, and lifestyle beauty. To enhance the exhibition offering of the area, there’s the Extraordinary Gallery, showcasing the most innovative prestige/luxury brands, and a project dedicated to Indie Brands.

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Innovation will play a key role at Cosmoprof Worldwide Bologna 2024. From the Beauty Tech Area, dedicated to new AI services, augmented reality, and virtual reality services for brands and consumers, to the Start-Up Area, which, in collaboration with ITA – Italian Trade Agency, will bring emerging new businesses to the fair. Operators will discover cutting-edge products, tools, and marketing and sales instruments.

For information and updates, visit the website www.cosmoprof.com, register to continue receiving the latest news, and follow the event’s social media channels!

Follow Cosmoprof on social media:
Instagram: @cosmoprofworldwide
Facebook: Cosmoprof Worldwide Bologna


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