Yardley London is proud to introduce improved formulas for two of their best-sellers: Stayfast Pressed Powder and Stayfast Liquid Foundation.
Stayfast Pressed Powder
Yardley London is wowing the beauty category with its improved pre-biotic rich Stayfast Pressed Powder range. Formulated with a skin-first approach, Stayfast Pressed Powder nourishes skin with its pre-biotic formulation that helps lock in moisture and protects and repairs the skin barrier with each application.
This formulation does not only help balance the microbiome, it offers excellent oil control and sets your look for up to 12 hours. This range is dermatologically approved and non-comedogenic. Safe for sensitive skin and cruelty-free, it’s available in a 15g compact and refill.
Stayfast Liquid Foundation
Stayfast Liquid Foundation has been re-imagined with a skin-first approach, tailoring the range specifically to Normal/Dry skin types and Combination/Oily skin types across shade spectrums.
This foundation contains skin-loving ingredients Vitamin E, Urea and Niacinamide to hydrate and moisturise, and Bisabolol, known for its smoothing properties. It’s a self-setting foundation with staying power, free from drying alcohol, which strips skin of its natural oils.
Concerned about a dry skin and a matte formulation? Not to worry, Stayfast Foundation Normal/Dry contains Squalane for skin barrier protection and repair, and hydration boosters to attract and lock in moisture.
If you prefer a little skin prep, especially on dry skin, apply the Yardley Perfection Primer or Glow Skin Illuminator for extra nourishment under foundation.
Struggling with oily skin? Stayfast Foundation Combination/Oily contains oil-absorbing ingredients, keeping oil and shine at bay. Moisture-boosting ingredients provide combination skin with lightweight hydration, without the richness. If you struggle with excess sebum and require additional absorption, apply Stayfast Pressed Powder over your Stayfast Foundation for double impact.
Senior Developing Chemist, Rukaya Mansoor states, “Skinnification blends performance with care, bringing skincare benefits into everyday beauty. Traditional cosmetics often focus only on appearance, sometimes compromising the effects of a dedicated skincare routine. By incorporating skincare-inspired ingredients into makeup, modern cosmetics offer a multifaceted approach to beauty, enhancing your look while helping to support, hydrate, and care for your skin throughout the day.”
And then some more: Stayfast Foundation contains SPF20, is dermatologically approved and non-comedogenic. It is safe for sensitive skin and cruelty-free.
This post was sponsored by Yardley London.


