ARC is always on a mission to bring the most coveted luxury beauty brands to South African shores, and this September they’ve done it again with Anastasia Beverly Hills, which is available exclusively in ARC stores and online.
The founder of the brand is Anastasia Soare, a Ukranian beauty entrepreneur who opened her Beverly Hills flagship salon in 1997, and launched the company’s first product line in 2000.
Anastasia Beverly Hills produces incredible makeup, but they are best known for their brow products, which are to be applied using Anastasia’s patented Golden Ratio Eyebrow Shaping Method (more on that later).
ARC store is stocking all the Anastasia Beverly Hills cult products, including the Dipbrow Pomade (R140), Brow Wiz (R470), and Brow Freeze (R470), to the Contour Kit (R980), Magic Touch Concealer (R640), Iced Out Highlighter (R760) and Luminous Foundation (R920).
“We are incredibly excited to be able to offer Anastasia Beverly Hills at ARC” says Kelly Fung, ARC’s Marketing Executive. “We pay close attention to what our customers truly want, and ABH has been on their wishlist for many months! With so many, diverse beauty shoppers in SA, we’re looking forward to offering the extensive ABH range of highly-coveted brow and colour products. It’s another win for ARC and our commitment to bringing the best in luxury beauty to South Africa.”
Anastasia was the first to introduce brow shaping and products based on her Method – loved by some of the world’s most recognisable faces, such as Oprah to Cindy Crawford – and is widely credited for fuelling the multi-million Dollar brow-beauty industry. As an expansion to her brow offering, in 2014, ABH debuted its colour makeup line on Instagram, cultivating a relationship with customers focused on product education, artistry, and responsiveness in delivering the “ultimate polished look” for which the brand is known.
ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as Brow Wiz, Contour Kit, and Liquid Lipstick.
Now boasting over 100+ luxury beauty brands on their shelves, ARC is also giving customers the chance to get their ABH brow makeover in store for a limited time. The ARCitects and in-store makeup artists have been trained by the brand to offer customers a full brow upgrade, using the official ABH brow-shaping method. Shoppers can visit any one of the ARC stores to have their brow makeover done.
Shop Anastasia Beverly Hills exclusively at arcstore.co.za or visit one of the ARC the stores:
V&A Waterfront, Cape Town
Tyger Valley, Cape Town
Mall of Africa, Johannesburg
Menlyn Shopping Centre, Johannesburg
Sandton City, Johannesburg
Cavendish Shopping Centre, Cape Town