Elizabeth Arden Prevage

Elizabeth Arden Prevage Day Intensive Anti-aging Moisture Cream SPF30During the day, our poor skin is assaulted by various environmental factors such as sun and pollution – which cause 80% of ageing. And if you add smoking into the mix, you’re even worse off.

Anti-oxidents, as you know, fight those pesky free radicals and protect the skin from environmental assaults. And Elizabeth Arden Prevage takes its power from Idebenone – the most powerful antioxidant there is. When tested under the Environmental Protection Factor protocol, it scored a massive rating of 95 out of 100. (Probably the most well-known antioxidants, vitamins C and E, scored significantly less: vitamin C came in with a paltry 52 and vitamin E scored 80. Interesting, don’t you think?)

New Prevage Day delivers the mighty Idebenone to the skin where it provides a time release reservoir – so you get a longer lasting release of the product. You get concentrated moisture as well as sun and environmental protection all day long, with an SPF of 30. In tests, 62% of women found that New Prevage Day improved the texture of sun-damaged skin. Quite a few of us need a bit of fixing of our sun-damaged skin, methinks, so this is exactly what we need!

Another thing I love about this product is the way the jar works: the seal folds over so you can access the cream (with your spatula – nice and solid and silver, I might add, none of this plastic nonsense) and then folds back into place again so you have double protection from lurgies who might be trying to access your product too! Clever.

Elizabeth Arden Prevage Day Intensive Anti-aging Moisture Cream SPF30, 50ml R985, is available in department stores nationwide.

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