Fall in love with luxurious Boucheron classic fragrances this festive season

If you’re a jewellery lover, chances are you’ve come to know and fallen in love with Boucheron. For more than 150 years, this French jeweller has been dazzling the world with their incredible fine jewellery creations. Known for their iconic “Quatre” ring, Boucheron offers unique and bespoke designs – nothing is too opulent or too expensive. Avant garde in every way, Boucheron has always encouraged women to free themselves from the bounds of convention.

It’s no surprise that the brand branched out into fragrances, but did you know that they only did so 100 years after conception? In 1988, Boucheron launched their first fragrances, and before long, it became an integral part of the brand’s identity.

They were inspired by the designs of their jewels, and the workshops created a bottle cut like a jewel. Being one of the world’s most celebrated jewellers, the ring shape was a natural choice, resulting in the Boucheron Eau de Parfum shape: an imaginary ring in rock crystal decorated with gold gadroons and a blue sapphire cabochon.

This first perfume was nicknamed the “ring bottle” and customers streamed to Boucheron to purchase it.

Since then, Boucheron has produced a variety of gorgeous scents for men and women, each one opulent and luxurious, true to the Boucheron brand. And although the newer scents are beautiful and desirable in every way, it’s the classic, heritage Boucheron fragrances that continually capture the hearts of fragrance lovers all over the world.

Those who knew and loved the Boucheron classics are now able to purchase them locally in selected Dis-Chem stores! Boucheron Pour Femme EDP, Pour Homme EDP and Singulier are now available in select Dis-Chem stores nationwide.

What makes these fragrances so special? Their longevity is largely due to their compositions – these fragrances are classics, designed to be worn and appreciated by more than one generation. These timeless scents are housed in equally timeless bottles – each design a luxurious keepsake reminiscent of the luxury of the Boucheron brand.

The following Boucheron fragrances are now available for purchase (and just in time for festive shopping, by the way!):

Boucheron Femme Eau de Parfum

This fragrance is a tribute to mystery, seduction and sensuality, it distils brilliance on naked skin and reveals an elegance that is as rare as a set of jewels designed for their wearer alone. It’s a classic and timeless fragrance, giving off an irresistibly carnal and luminous intensity. Fragrance notes include bergamot, mandarin, jasmine, ylang ylang, amber and vanilla.

Boucheron Pour Homme Eau de Toilette

An elegant and delicate fragrance that embodies a timeless and universal appeal: The first fresh citrus notes give way to a fern accord before settling into subtly, woody notes. A citrus aromatic fragrance, its notes include bergamot, verbena, coriander, basil, patchouli and sandalwood.  

Boucheron Singulier Pour Homme Eau de Parfum

Boucheron Singulier was created around cedar, which adds structure to the composition and reveals its olfactory complexity in conjunction with an accord of citrus fruits and juniper berries accentuated by a trio of lavender, clary sage and geranium.

Shop these classic scents at the following Dis-Chem stores:
Athol Oaklands | Canal Walk | Centurion Mall | Clearwater Mall | Diamond Pavilion | Eastgate | Fourways Mall | Hemmingways | I’langa Mall | Irene Link | Kathu Village Mall | Linksfield Neighbourhood | Menlyn Mall | Nicolway | Rosebank | Sandton City | Somerset Mall | Strubensvalley | Woodlands Boulevard

This post was sponsored by Boucheron Fragrances.