Here’s why DKNY Be Delicious is still a fragrance icon 20 years on

DKNY fragrances always capture the everlasting energy and indomitable creativity of the city. Bursting onto the scene in 2004, DKNY Be Delicious continues to celebrate individuality and the spirit of the Big Apple. Almost twenty years after its original launch, the fragrance remains an iconic symbol of the Y2K era, still resonating with new generations with one bottle sold every 2 minutes globally.

Be Delicious is more than a fragrance—it’s an attitude. Inspired by the Big Apple, New York City, it celebrates all of the unique traits that help you Be Delicious. Whether you choose to be deliciously strong or deliciously trendy, the iconic apple celebrates us all, encouraging you to be uniquely you and always Be Delicious.

Expect a juicy floral scent bursting with playful charm and spontaneity. The mouthwatering apple accord blends with sweet, floral notes of magnolia and the smooth finish of creamy sandalwood for a juicy and irresistible fragrance.

Top Notes: Apple, Cucumber, Grapefruit
Middle Notes: Magnolia, Violet, Rose
Base Notes: Sandalwood, White Amber, Musk

DKNY Be Delicious captures a magnetic energy that cannot be compared to anything else. Two decades later, it’s still the number one choice for thousands of women, and its attitude continues to attract new fans.

Shop DKNY Be Delicious at Clicks, Dis-Chem, Foschini, and Edgars stores.

Shop online here.

This post was sponsored by DKNY Fragrances.