Hold onto your purse! H&M Beauty has partnered with Chupa Chups and you’re going to love the new collection

This may very well be the most exciting collaboration of the year… H&M Beauty‘s new limited edition Chupa Chups collection is here to take your beauty routine on a deliciously nostalgic journey. Available in selected H&M stores across the country, the Chupa Chups collection will transport you straight back to your childhood with its playful, retro packaging and iconic Chupa Chups branding.

“Every product in this collection is designed to turn your beauty routine into a fun, joyful escape—transforming everyday into something as sweet as candy,” says Mirja Kjellberg, Global Section Head Private Label, H&M Beauty.

What can you expect to find on shelf? The collection consists of:

Lip Swirl – Overnight Lip Mask (R129.00)
A softening overnight lip mask enriched with shea butter that deeply hydrates and nourishes lips while you sleep. The unique double-coloured swirl effect features Choco Vanilla and Strawberry Cream scents for a sweet, relaxing experience. Vegan formula.

Juicy Duo – Lip Balm Duo (R129.00)
A moisturising lip balm duo infused with shea butter to soften and care for your lips throughout the day. Available in two delicious scents—Cherry and Watermelon. Vegan formula.

Fruity Fusion – Lip Oil Trio (R149.00)
A moisturising lip oil trio that delivers a glossy finish with a sheer tint, perfect for a fresh, juicy look. Available in three fruity scents—Apple, Watermelon and Cherry. Vegan formula.

Cherry Splash – Hair & Body Mist (R99.00)
A refreshing cherry-scented mist that can be used on both body and hair, leaving a sweet fragrance that lasts all day. Vegan formula.

But that’s not all. Alongside these sweet essentials, the collection also introduces a selection of Chupa Chups-inspired accessories. The Lip Gloss Charm (R129.00) is the perfect pocket-sized treat, available in two delicious flavours, Strawberry Cream and Choco Vanilla. For a quick pop of colour, the Single Lipgloss (R79.90) is available in three iconic flavours— Strawberry, Cola and Watermelon.

“We’re beyond excited that Chupa Chups has inspired H&M Beauty’s new limited edition drop! This collection brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit,” says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

What does the BeautySouthAfrica team think of the collection? Our editor was recently sent a few items to try:

“Chupa Chups is such an iconic brand for me, and whenever I see the vibrant logo it instantly transports me back to my childhood. One of my favourite memories is how my friends and I used to sit around the pool enjoying our Spice Girls Fantasy Ball Chupa Chups in the late 90s. The brand is so fun and iconic, and H&M embodies the same spirit, making this the perfect collab.

I was lucky enough to receive a few products from the new collection, and I have been so impressed with the quality, design and eye-catching packaging.

Though it’s tough to choose, my two favourite items are the Gloss Guard Keychain Holder and the indulgent Lip Swirl Overnight Lip Mask. The Keychain Holder is pure genius. This nifty tool allows you to carry your lip gloss or lip balm with you wherever you go. It’s really handy for times when you leave home without a handbag (like for a quick walk) and of course, the pretty design doesn’t hurt either.

If you’re a chocolate lover, the Overnight Lip Mask will steal your heart. The scent is to-die-for, and it’s very difficult (for me, at least!) not to lick my lips. It feels so indulgent and leaves lips feeling soft and moisturised.

All the items in the collection are deliciously scented (as one would expect!) and the fun, bright packaging makes it such a pleasure to use. I’m really impressed by the quality of the products.

Like the rest of the H&M Beauty range, the Chupa Chups collection is very well-priced, making these coveted items accessible, even to the younger market. The range is limited edition, so don’t sleep on it – it’ll be sold out before you know it!” – Anien, Editor

The collection is available in South Africa from 3 July at the following H&M stores: V&A Waterfront, Sandton City, Mall of Africa, Somerset Mall, Menlyn Park, Gateway, Cavendish, Rosebank and Canal Walk.