Male grooming in the 21st century

Ageing menDo you remember your father studying his wrinkles in the mirror, applying sunscreen every morning, using a moisturiser at night? No? Back then it wasn’t the norm for men to care too much about grey hairs and wrinkles. But today it’s a different story.

The cleanse, tone, moisturise routine is no longer something strictly reserved for women and metrosexual men – it’s now quite normal for the most rugged, bearded men to have a grooming regime. Beauty houses such as Clinique, Elemis, Kiehl’s, L’Oréal and more have launched complete ranges targeted specifically for men, ranges that include the regular products (cleansers and moisturisers) as well as scrubs, eye creams and anti-ageing serums. Most of these products are geared towards a speedy routine – they’re quick and easy to apply, minimising hassle and hours spent in the bathroom, which is what most men like to avoid.

So why are men more concerned about their appearance today than ever before? The role models they look up to – be they sportsmen or actors – have a part to play. Take David Beckham for example. He’s one of the greatest soccer players in the world, he’s covered in tattoos and he isn’t shy to reveal that he’s into grooming in a big way. The same goes for Formula 1 driver Jenson Button who was spokesman for Head & Shoulders shampoo, and Hollywood hunk Brad Pitt, who has confessed to getting regular facials. Also, the harsh effects of sun damage have become a scary reality; skin cancer is rife and those men who spend a lot of time outdoors (hiking, cycling, surfing, running) have realised that protecting their skin is important, not only for now but for the future.

Here’s a breakdown of the top five products every man should have on his bathroom shelf:

1. Face wash. It’s essential to wash away the day to keep skin looking its best. Try Lab Series Multi-Action Face Wash or Kiehl’s Facial Fuel Energizing Face Wash.

2. Moisturiser. Choose one suited to your skin type and ensure it contains SPF, such as Clinique Skin Supplies For Men M Protect SPF 21.

3. Face scrub. To be used once or twice a week, to deep clean pores and give your skin a healthy glow. Try L’Oreal Men Expert Pure & Matte Scrub.

4. Shaving cream or beard treatment. Avoid nasty shaving rashes with Elemis Men Skin Soothe Shave Gel, and keep your beard from being too bristly by using a bit of conditioner when you shower.

5. Hair gel / wax. A good haircut and neatly styled hair will instantly take you from scruffy to suave. Chat to your hairdresser about the best product for your hair type.

Now go forth and get grooming!

Other articles you might be interested in:
Exercises for the ageing
Anti-ageing products
The top anti-ageing procedures
Stages of ageing
Anti-ageing potions

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on whatsapp
WhatsApp

23 Responses

  1. I love that men are becoming more and more concerned with their appearances now but if we’re going product shopping together I’d be a bit thrown off.

  2. My husband only does the basics, not realy a 21st century man, although he takes waaaaaay longer than me in the bathroom.
    But my brother is the worst! I think he was a girl in his previous life!

Leave a Reply

Your email address will not be published. Required fields are marked *

RELATED POSTS
This is how to treat and prevent keratosis pilaris

This is how to treat and prevent keratosis pilaris

Ever experienced dry or acne-like bumps on the back of your arms, thighs or cheeks? It might be keratosis pilaris.
Giorgio Armani launches new floral fragrance MY WAY

Giorgio Armani launches new floral fragrance MY WAY

This new fragrance by Giorgio Armani ticks all the boxes for our editor.
Editor’s picks: 8 new beauty products we’re putting to the test in April

Editor’s picks: 8 new beauty products we’re putting to the test in April

There have been so many new beauty launches in the past few months – here are a few we’re most…

Subscribe to our newsletter