Review: Jimmy Choo I Want Choo Forever Eau de Parfum

Review: Jimmy Choo I Want Choo Forever Eau de Parfum 1

If you enjoyed the 2021 release Jimmy Choo I Want Choo, then you are going to adore I Want Choo Forever, a reimagined version of the original scent that’s bold, mysterious and ultra-glamorous.

I Want Choo Forever captures the glamour associated with the Jimmy Choo brand. Housed in an elegant black lacquer bottle with gold accents and a sculptural shape, this fragrance makes a stunning addition to any woman’s dressing table.

The scent itself is sensuous, mysterious and intoxicating: Powerful rose has been amalgamated with a spicy pink peppercorn and bitter almond oil to denote attraction and boldness. The heart is a potent black cherry liquor, seductive jasmine sambac and a warm feminine vetiver. The final twist? Earthy moss, vanilla and tonka bean which combine to make this delicious scent truly addictive. This results in a sensuous symphony of chypre, amber and gourmand; leaving a mysterious trail that endures all night.

Our editor put the fragrance to the test – here’s what she thinks:

“When it comes to Jimmy Choo fragrances, you don’t have to ask me twice – I’m a major fan and have never come across a Jimmy fragrance I didn’t like. I have loved I Want Choo since it first launched last year, but in the name of a fair review, I decided to wear it every day consecutively for a week before writing this.

What a treat! I hadn’t worn it for a while and discovered a newfound love when I spritzed it every morning. Taking the fragrance notes (and even the bottle design) into consideration, most people would probably classify this as an evening scent. They’re not wrong, but it’s definitely the type of fragrance that you can wear all day.

Review: Jimmy Choo I Want Choo Forever Eau de Parfum 2

I absolutely adore the combination of floral (rose, jasmine sambac), gourmand (pink peppercorn, black cherry) and warm ambery notes (vanilla, tonka bean). The result is an ultra-feminine fragrance that’s elegant yet sexy, glamorous and seductive.

Because it’s an eau de parfum it lasts really long on the skin and I find that the longer it develops, the more alluring it becomes.

Still need convincing? Didn’t think so. If you’ve yet to try it, do yourself a favour – I promise you won’t be sorry!”
Anien – Editor

I Want Choo Forever is available from leading retailers:
100ml – R1999
60ml – R1549
40ml – R1099

Shop online here.

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