Huda Beauty is a worldwide makeup sensation, having earned its star status through an amazing collection of products and its transparent and inclusive approach to beauty. Launched by award-winning beauty blogger Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. The brand started as a blog, but Huda quickly grew her Youtube and social media following, and today the Huda Beauty Instagram account boasts an incredible 49 million followers!
In 2013, Huda joined forces with her sisters to create and launch a collection of false eyelashes under the Huda Beauty brand, which, before long, became available at Sephora in Dubai Mall. Today, the range is massive, including every makeup product under the sun, as well as KAYALI fragrance brand and Wishful Skin.
After what felt like the longest wait, South Africans can now get their hands on the complete Huda Beauty makeup range, KAYALI fragrance brand and Wishful Skin via ARC Store’s website, at the ARC Sandton Store in Johannesburg, or at the V&A Waterfront coming soon to Cape Town.
“We are proud and beyond excited to make Huda Beauty and its ancillary brands available to the South African beauty community. Huda Beauty represents the future of beauty – effective beauty products that deliver on its promise and invites its users to embrace and celebrate their unique beauty,” says Kelly Fung, Marketing Executive at ARC.
For those of you who aren’t familiar, ARC Store is home to some of the most sought-after local and international beauty brands, and despite only launching a couple of months ago, has already proven to be at the forefront of beauty innovation.
Celebrating diversity and individuality (much like Huda Beauty themselves) there was no better match than ARC Store, and the marriage of these two brands is a match made in heaven.
These are the Huda Beauty products we’re most excited about:
Huda Beauty Naughty Nude Eyeshadow Palette (R1125.00)
Your ultimate weapon for creating alluring eye looks and sumptuously smokey eyes, to unleash your fiercest, naughty alter-ego. The Huda Beauty Naughty Nude Eyeshadow Palette packs a captivating collection of 18 rich, irresistible shadows in 5 luxurious and innovative textures. Layer up your look for after-dark smoulder with 8 velvety-soft, pigmented mattes, 5 high-shine, buttery metallics, 3 luxe, multi-reflective shimmer marble creams, and 1 mesmerizing matte marble cream for a hypnotic finish and 1 never-seen-before shimmering gloss hybrid with encapsulated bronze and berry pearls to take your playtime to the next level. Whether you’re slaying the day or night, cast the rule book aside and take your lids from nice to naughty with the swipe of a brush.
Huda Beauty Lip Contour Lip Pencil (R320.00)
Available in 12 universal shades, Huda Beauty’s reinvented Lip Contour 2.0 velvety matte lip pencil applies like butter thanks to its ultra-gliding formula to effortlessly define your lips. The easy application creates a filler-free, fuller looking pout that feels super comfortable too. Laying down the lip liner law once more, the Lip Contour 2.0 literally lasts all day – 9 hours to be exact! The formula is also highly pigmented with a velvet matte finish that’s transfer-, pool-, and waterproof.
Huda Beauty Matte Power Bullet Lipstick (R420.00)
Huda Beauty’s Matte Power Bullet combines unrivalled pigmentation with unexpected comfort that was designed to flatter every skin tone. With hyper-pigmentation at the core of its development, each shade was created with a custom formula that delivers consistent, full-coverage application. Our plush matte formula allows the colour to glide on easily, without skipping or dragging, and leaves lips feeling hydrated and smooth.
Wishful Get Even Rose Oil (from R420.00)
Get Even Rose Oil is a potent and unique blend of Rosehip and Damascus Rose oils combined with 13 other skin loving oils that give your skin a noticeably more even, brighter and smoother appearance – it’s a complete game-changer! A connoisseur of facial oils, Huda loves to use oils in her skincare routine for their transformative effects. These 15 exceptional oils were chosen for their potent, skin-enhancing benefits. Nicknamed by Huda as her “magic oil”, Get Even Rose Oil is a holy grail for all skin types, leaving your skin with a healthy glow, a brighter appearance, and a more even texture.
Huda Beauty Legit Lashes Mascara (R455.00)
A long-lasting, matte black, dual-ended mascara that delivers major volume, dramatic curl and insane length without weighing down your lashes, lasting 12 hours. Featuring two full size mascaras in one dual-ended pack, these ultra-black formulas are clinically proven to volumize, lengthen, lift, and curl lashes. Legit Lashes Mascara glides smoothly onto lashes for an even, buildable, and clump-free application.
Shop Huda Beauty online here.