Giorgio Armani’s Acqua for Life program is bringing clean water to SA communities

Giorgio Armani's Acqua for Life program is bringing clean water to SA communities 1

Giorgio Armani’s global clean water initiative Acqua for Life reaffirms its commitment to water while climate change adds pressure on this essential natural resource.

22 March is World Water Day, and it’s quite terrifying (and eye-opening!) to learn that that over 3 million people in South Africa still do not have access to basic water supply services.

A staggering 90% of all natural disasters are water-related. More frequent and extreme flooding is polluting already fragile water sources and ruining existing water systems; longer droughts are drying up springs. People living in poverty are especially vulnerable to this dramatic impact of climate change because of their reliance on unstable water and sanitation systems, weaker institutional protection and limited access to funding.

Today, more than 2 billion people lack access to a safely managed water supply and one in ten do not have access to clean water close to home. By 2025, it is estimated that half of the world’s population could will be living in water-stressed areas. People need a reliable supply of water that keeps pumping through flood, drought and natural disaster. Because with clean water, they can stay disease free, go to school, earn a living and be better prepared for whatever the future brings.

Acqua for Life is Giorgio Armani’s initiative that focuses on delivering universal access to drinking water in water-scarce regions. Acqua for Life was initiated in 2010, the same year that the United Nations recognized the right to water and sanitation as a human right, and has been a commitment for the brand ever since. As of today, Acqua for Life has invested more than 12 million euros in water projects worldwide. This has resulted in delivering access to safe water to over 437,000 people, in 21 countries, across three continents.

Looking to the future, Acqua for Life is committed to continue expanding its engagement with communities around the world to deliver universal access to safe drinking water. In 2022, they’ll be extending the incredible work they do to South Africa, where they’ll embark on two special projects.

Today, over 3 million people in South Africa still do not have access to basic water supply services and only 64% of households have access to a reliable water supply. With the help of its strategic partner WaterAid, Acqua for Life will go to work in two communities: Mamburu and Maangane villages, within Makhado Local Municipality in the Vhembe district of Limpopo Province. This project will take place over the space of a year and will help 2,800 people by doing the following:

 Increase access to clean and safe drinking water by doing both rehabilitating existing sources of groundwater and constructing water storage facilities.
 Adopt good hygiene and handwashing practices, with the installation of handwashing stations in public places, to help face covid-19.
 Train people to ensure sustainable WASH (Water, Sanitation and Hygiene) services.

This is a major undertaking, and one that Giorgio Armani takes very seriously. The beauty of nature is an ongoing source of inspiration for the brand. Acqua for Life was born from a philosophy as simple as it is fundamental: that water is one of the most important elements to life, as it creates life and empowers lives.

“Water is perhaps the element that I feel closest to. For me water represents life and regeneration, but also calmness and serenity. Access to clean water is undoubtedly one of the greatest challenges in the 21st century.” – Giorgio Armani

Keen to learn more? You can find the full details over here. We’ll be keeping an eye on the local developments, and you can expect a report-back on the progress later this year.

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