Last year, after much anticipation, NUXE’s Hair Prodigieux range landed in SA. This collection made a sensational impact on the hair care market since its launch, and it’s now ranking among the top ten hair care brands in Europe!
Now, this exceptional range is being extended with the launch of two exciting new products:
LE BAUME Intensive Repair Hair Mask, a creamy, richly repairing and nourishing mask that protects hair from breakage.
LE LAIT Detangling Leave-In Hair Milk, a light milky mist that allows easier detangling and protects hair from heat.
Repairing and protective, this powerful duo contains fermented pink camellia oil (the centuries-old secret to the geishas’ gorgeous hair). It is fragranced with the same irresistible scent found in the rest of the range.
LE BAUME Intensive Repair Hair Mask (R865.00 for 200ml)
Envelop your hair in this exceptional mask, enriched with Shea Butter and Panthenol (Provitamin B5). It transforms hair by providing the highest levels of repair and nutrition, without weighing hair down and with an application time of just three minutes on towel-dried hair (post-shampoo). After rinsing, hair feels silky and is easy to detangle. Hair is stronger and protected from breakage.
Day after day, hair’s elasticity is restored. The rich and melting butter texture is fragranced with irresistible notes of Orange Blossom, Magnolia and Vanilla, an amazingly sensorial universe that feels beautifully comforting.
LE LAIT Detangling Leave-In Hair Milk (R575.00 for 100ml)
To instantly detangle hair without weighing it down, there’s nothing quite like the lightness of this smooth milky mist. Enriched with a Quinoa extract, its formula infuses hair with moisture and adds shine and softness.
When sprayed over towel-dried lengths before styling, it protects hair from heated appliances up to 230°C. Hair feels supple, light and is easier to detangle. It can also be applied as a finishing touch to dry hair by spraying it into the palm of your hand and distributing it over your hair. It infuses hair with its irresistible scent, leaving a fragrant trail of sensual and captivating notes.
What causes damaged and weakened hair?
According to Dr Chloé Dos Santos (NUXE Scientific Communications), “Hair is weakened by heated appliances, sun exposure and various treatments (colouring, bleaching, smoothing, etc.). All these factors contribute towards raising hair scales. This reduced protection leaves the cuticle vulnerable to damage, causing hair to break, become dull, and lose its lustre. Hair tangles more easily, and split ends appear.
Vigorous brushing, in particular of tangled hair, can aggravate this phenomenon. It is therefore advisable to include repairing products in your hair care ritual, as well as products to protect hair during styling, to put an end to this vicious cycle and make your hair strong again.”
Why fermented pink camellia oil?
As experts in formulations based on botanical oils, NUXE researchers spent a long time studying their actions on the skin and hair. They were particularly interested in the exceptional properties of Pink Camellia Oil. Obtained by cold-pressing Camellia Japonica seeds, this precious oil is renowned for its nourishing benefits. For the first time in hair care, its recognised powers have been boosted by fermentation.
Fermentation unleashes the full power of Pink Camellia Oil. This patented process enriches its composition at the cutting edge of biotechnology. This method uses the natural action of a yeast and therefore consumes little energy. At the end of a 150-hour process, the result is a super oil concentrated in active molecules and containing a glycolipid with powerful repairing properties.
Thanks to this transformation, fermented Pink Camellia Oil also has a finer texture that connects to the hair fibre to release all its benefits.
The rest of the Hair Prodigieux range consists of:
Repair: NUXE Hair Prodigieux Pre-Shampoo Nourishing Mask (R845.00 for 125ml)
This first step in your haircare regime, this pre-shampoo mask cloaks hair in a nourishing veil of fermented Pink Camellia Oil, Castor Oil and Jojoba Oil. Its formula is applied to dry hair before shampooing. It can be left on for 10 to 30 minutes (the longer it is left on, the more intense the repairing action).
Cleanse: NUXE Hair Prodigieux High Shine Shampoo (R495.00 for 200ml ǀ R865.00 for 400ml)
This gentle yet effective shampoo removes impurities while respecting the hair and scalp. Its sulphate-free botanical cleansing base contains four natural-origin surfactants to offer effective cleansing without irritation. Its nourishing formula with fermented Pink Camellia Oil adds a beautiful, shiny finish and leaves hair feeling soft and silky to the touch.
Condition: NUXE Hair Prodigieux High Shine Conditioner (R595.00 for 200ml)
This melting balm, formulated with no silicones, envelops hair in repairing softness. Infused with the powers of fermented Pink Camellia Oil and Panthenol (provitamin B5), this conditioner affords hair the ability to capture light for radiant shine. Apply to damp, towel-dried hair, paying particular attention to the lengths and ends. Hair is left feeling silky, strengthened and instantly detangled.
Beautify: NUXE Hair Prodigieux Intense Nourishing Leave-In Cream (R575.00 for 100ml)
This Leave-In Cream is a repairing concentrate with fermented Pink Camellia oil and Quinoa extract. One small drop of this leave-in product spread over the lengths and ends is enough to care for hair and infuse it with a final wave of brilliant shine. It leaves hair feeling moisturised and silky, and also assists with easier styling.
Hair Prodigieux is cruelty-free and each product in the range has a vegan and clean formula free from potentially harmful ingredients.
Say hello to softer and healthier hair from the very first wash!
This range is available from select Woolworths, Truworths & Foschini stores and online from Superbalist and Orleans Cosmetics.
1 comment
Elaine King
I want to buy it from Truworths on my account. How do I do that? thanks