From 5-6 October, Kérastase took over The Peech Hotel with Kérastase Society, a new immersive concept that turned a prestigious hotel into a beauty destination with absolutely no intention of going to bed early.
From the lobby to the suites, every space was dressed in the Kérastase mood: playful, polished, a little after-dark, and impossible to ignore.
Created as an expression of liberated Parisianity, Kérastase Society captured a modern kind of luxury – one that knew how to behave, but preferred not to. Chic without the rules. Sensual without the effort. Refined, with a pulse.
More than an event, Kérastase Society invited guests into a world where haircare met hospitality, culture, and desire.
Checked in. Glazed up. Stayed a while
The story started in the Lobby, where guests received a K charm to unlock the experience. It was the first sign that this was not standard hotel protocol.
Then came the Glazed Café. Inspired by Gloss Absolu and its iconic Glaze Drops, the space turned shine into a café experience through exclusive Kérastase-inspired glazed drinks and self-glazed pâtisseries. The lobby became a glossy temptation – soft, luminous, and very hard to leave.
In Johannesburg, the café experience featured Being Wellness Bar, bringing a local flavor to the Kérastase version of café culture.
Hair glow loaded
At the Glow-Up Lounge, Kérastase brought professional expertise into the experience in a way that felt immediate, elevated, and deeply personal. Guests enjoyed hair touch-ups and received a personalised scalp and hair diagnosis powered by K-Scan, the brand’s beauty tech device.
Designed as the ultimate hair glow-up, the space was inspired by the spirit of the 60s and by Kérastase’s core heritage – reinterpreting the codes of the salon through a more modern, playful, and immersive lens.In Johannesburg, the Glow-Up Studio also featured local Hair Stylists , adding a local expression of Kérastase expertise to the experience.
A ritual of indulgence
Among the most premium moments of the experience, the Elixir Ultime Dinner offered an exclusive
chapter inspired by the philosophy of timeless shine and golden alchemy.
Curated in collaboration with Luke Dale Roberts’ acclaimed The Potluck Club – translated the essence of golden alchemy, nourishment, and liquid shine into a sophisticated, multi-course culinary journey. Embracing the concept of reinvention, ritual, and time, the bespoke menu showcased a playful, high-concept fusion of local South African heritage and global flavours across eight meticulous courses.
Trust the night magic.
Suites with benefits
Wrap your body, baby.
The Kérastase Suites, extended the experience into a fully branded fantasy. The Kérastase world unfolded across the bedroom, the bedside table, the bathroom mirror, and even the pillowcase, with curated products, collectible objects, and hotel details that all have something to say. Statement pillows, sleep masks, bathroom claims, and keepsakes turned the stay into something playful, desirable, and worth taking home.
The Content Suites pushed the fantasy further, turning each villa into a set for discovery, image-making, and social sharing. Every corner was considered. Every surface was camera-aware. Every detail was part of the story.
More than a stay
What Kérastase Society left behind was more than the memory of an event. It left a mood. A silhouette. A new way of seeing Kérastase.
Through hotel codes, playful claims and immersive rituals, Kérastase transformed haircare into something guests did not simply discover, but slip into.
Kérastase Society unfolded across a growing list of destinations, with stops including Paris, Madrid, Melbourne, Amsterdam, New York, Munich, London, Bucharest, Lisbon, and more.
Kérastase Society took place at The Peech Hotel in Johannesburg from 5-6 October 2026.
