When the first John Frieda salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. A favourite hair care brand among beauty editors, celebrities and consumers worldwide, John Frieda’s innovative and entrepreneurial spirit has secured its position as one of the industry leaders.
So what is it about John Frieda that sparks global interest? It started with products like the Frizz-Ease® Hair Serum – an innovation that landed in Allure magazine’s “Cosmetic Hall of Fame” and was singled out by InStyle as “Product of the Decade.”
But it’s not just the quality of the products that have people talking. In addition, if you’re looking for know-how on the latest trends, John Frieda’s team of experts and celebrity stylists fuel the company’s new product initiative with the inside track on hot, new celebrity hair trends.
The latest product to come from John Frieda is the new Full Repair® Repairing Oil Elixir. It is part of the Full Repair® range, which is suited to overworked hair that has suffered from heat styling, sun damage and regular hair colouring.
The Full Repair® Repairing Oil Elixir reduces breakage and creates visibly repaired, smooth and more manageable hair without weighing it down. The oil contains Inca Inchi Oil; one of the highest sources of omega fatty acids in the world and contains 47 x more Omega-3 than argan oil. It adds body, strength and smoothness to hair while taming flyaways and adding shine to styled hair. It protects hair from heat damage and reverses the look and feel of damage with every use.
For all-over strength and smoothness, dispense one pump into palm, rub hands together and distribute evenly through lengths of wet or damp hair. To tame flyaways and add shine, apply a few drops to dry hair, taking care to avoid the roots.
It is available from Clicks stores at R110 for 100ml.
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